Tracking Conversions with Dynamic Values

In some cases, the revenue value of a conversion is not be the same every time, and it is necessary to account for a dynamic revenue amount. This is quite common in situations where the user fills a shopping cart with various items and the payout is a revenue share between the advertiser and the agency/affiliate.

In these cases, the advertiser inserts the revenue amount into the conversion pixel for each conversion.

Creating a Dynamic Value Pixel

When you create a pixel that is going to use dynamic revenue, leave the default value at 0.00. The default value is ignored if revenue is passed dynamically at the time the pixel is fired.

Passing a Dynamic Revenue Value for Conversion Pixels

Simply add “/” and then the revenue amount to the end of the URL in your conversion pixel. To get the pixel script, click the Actions button next to the pixel and select Get Tags.

For more details about pixel tags, see Step 2 in Setting Up Conversion Tracking.

Note: A webstore's revenue tracking macro must be inserted into the pixel. This will put the correct revenue value in place when the pixel fires.

Original Pixel:

<img src="" border="0">

Pixel with Dynamic Revenue:

<img src="[InsertRevenueTrackingMacroHere]" border="0">

Example (This will record a revenue of $46.12):

<img src="" border="0">

Tracking Dynamic Conversion Revenue for Universal Pixel

For information about about dynamic conversion revenue for universal pixel, see Passing Data Objects in the Universal Pixel Script article.