Basis DSP is a Demand Side Platform (DSP) that plugs into large ad exchanges/Supply Side Platforms (SSPs) (for example, Rubicon, Google, Pubmatic) and makes their publisher inventory available to customers through a transparent and manageable interface. Each time an impression becomes available on one of the exchanges, it is available to users of Basis DSP via an auction/bidding model. When an impression becomes available, users on Basis DSP bid on that impression. Basis DSP sends the winning bid to the exchange, where the winning advertiser bids against other DSPs on that exchange. If that advertiser has the highest bid, the impression will be delivered.
Basis DSP is connected to all major inventory sources, and we are creating new and exciting exchange partnerships all the time.
To view the sum of our current exchange integrations, click the Inventory tab after logging into Basis DSP. By selecting the Filters menu and exploring the Exchange drop down, you will see an up-to-the-minute list of the exchanges available.