Creating a New Group

Groups are created within a brand to organize campaigns. To create a new group, first select a brand. In the Brands view, click New Group:


Next, you configure the group in the New Group window that opens.

  1. Give the group a descriptive Name.

  2. Set the group's Initial Status:

    • ON: Campaigns in the group can go live if their statuses are also set to ON. Campaigns in the group can start spending immediately.

    • OFF: All campaigns in the group are paused. They can't start spending until the group's status is switched to ON. When a group's status is On, the group's Start Date and End Date, as well as the campaign-level settings (status and flight dates), also apply, so if you've chosen a date range in the future, the campaigns in the group will not be eligible to spend until that time.

  3. Choose a Start Date and an End Date. You must choose both.

    • Start dates and end dates are both set in Eastern Time (EST or EDT, depending on the time of year).

    • If you set the start date to today, campaigns in the group can begin delivering impressions immediately, as long as their start dates are set to today as well.

    • The end date can be as far in the future as you like.

  4. Select a Budget and Budget Type: A group's daily or all-time budget sets a limit that applies to all campaigns in the group combined. For example, if a group has a $200 daily budget, all campaigns in the group will stop bidding when the campaigns have collectively spent $200 that day. When you define a budget for a group, campaign-level budgets still apply. For example, if you have a group with a $200 budget that contains only two campaigns, each with a $50 budget, the group budget will never be met. Each campaign would stop once it had spent $50, leaving the total for the group at $100. The minimum group budget is USD $25.

    Group budgets are optional. If you don't define a budget, campaign-level budgets control all spending for campaigns in the group.

  5. Optional: Select Group Pacing. See Campaign and Group Pacing for details.

  6. Optional: Set the Advertiser Spend Type, Rate, and Max Billable Amount if you want to track how much a client has agreed to pay for the campaigns in the group. See Advertiser Spend: The Basics for details.


  7. Optional: In the Goals tab, set the KPI Metric and KPI Value.


  8. Click Create Group.

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