Campaign Types

Campaign types are templates that only show you the relevant options for common campaign scenarios. Let’s explore what each of these campaign types is and what they are used for.

Hyperlocal targeting is available for mobile apps only.

Desktop Campaigns

These campaign types target users on desktops and laptops.

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Website Campaign – To run an ad campaign that targets a list of individual websites, choose this option.

Retargeting CampaignRetargeting is a very effective tactic in which you target only users who have already visited a certain web page or completed a specific action on your site.

Audience Campaign – Audience campaigns target pre-built audience groups provided by third-party data providers such as Lotame, Exelate, or BlueKai.

Contextual Campaign – More specific than targeting a list of websites based on the overall vertical of the site, contextual campaigns allow you to bid on pages with a specific sort of content on them. You can use Peer39, comScore Content Activation, Double Verify, or Grapeshot contextual data.

Video Campaign – This campaign type uses video as creative.

Mobile Campaigns

Mobile campaign types target users of smartphones and tablets.

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App Campaign – An app campaign targets ad inventory in smartphone and tablet apps. Just like with a website campaign, you can pick and choose from a list of apps.

Mobile Web Campaign – This campaign type is similar to “website campaign,” except it targets only mobile devices on web pages designed for mobile.

Mobile Retargeting CampaignRetargeting is a very effective tactic in which you target only users who have already visited a certain web page or completed a specific action on your site.

Video Campaign – This campaign type uses video as creative.

Hyperlocal Campaign – Choosing this campaign will allow you to target a campaign to a very specific area by clicking and dragging on a map or by entering GPS coordinates. See Hyperlocal Options.

Advanced Campaigns

Advanced campaigns give you access to all campaign options.

Before you build an advanced campaign, you need to know that some options don't work well together. For example, Location settings and Hyperlocal options will either be redundant (if, for example, your Location settings limit the campaign to California and your hyperlocal targets are all in Los Angeles) or in conflict (if Location settings limit the campaign to California and hyperlocal targets are in New York).

When you set up an advanced campaign, it's up to you to make sure all the options you set work well together.

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