Advanced campaigns give you access to all campaign options. If you're setting up a campaign that needs special options or nonstandard combinations of features, you need to use an advanced campaign.
A Tour of the General Tab (Advanced Campaign View)
The General tab gives you access to most of the features available to an advanced campaign. You'll notice that the Advanced section toward the bottom of the page contains far more options than it does in any other campaign type.
Initial Status – Specify whether you want to allow the campaign to start spending immediately once you save it. Note that flight dates still apply, so if a date range has been specified that is in the future, the campaign will not be eligible to spend until that time.
Campaign Name – To make it easy to find your campaign later, you should give it a descriptive name. For example, a retargeting campaign for ABC Plumbing might be called “ABC Plumbing – Retargeting.”
Cross-Device - Enable cross-device to consider unique viewers rather than individual devices for frequency capping, audience extension, and conversion attribution. See Cross-Device Support for more information.
Frequency Cap – Specify how many times you’d like each user to see your ads.
A campaign budget sets the maximum amount that the campaign can spend in a day or over all time. The Budget section on the General tab also lets you set pacing controls, flight dates, and dayparting. See Budget for details.
By default, campaigns target the entire United States. However, you may specify specific locations to run your campaign. Location can be selected at the country, region (state/province), and city level. Multiple locations can be targeted simultaneously. In Canada and the US, you can also specify postal or Zip codes. DMAs are also available for the United States.
To keep track of the success of your campaign, you can use tracking pixels to report when viewers take particular actions after seeing or interacting with your campaign. See Conversion Tracking.
Advanced campaigns can deliver videos, so you'll find the full suite of Video Options here. If your campaign doesn't use video creative, leave the Video option unchecked.
If your campaign includes mobile web or apps, you can target mobile users on a specific carrier or carriers.
Mobile Connection Types
If your campaign includes mobile web or apps, you can target mobile users via wi-fi or mobile data only.
Contextual targeting lets you be sure your ad appear on pages that meet your topical criteria. For example, a campaign for sunscreen might want to advertise on pages with sports and outdoor recreation content.
Hyperlocal options let you target mobile devices at precise locations, using GPS coordinates.
If you want to control where on the page–above or below the fold–your ad appears, check Page Position.
Many impressions do not specify a page position, so disabling Unknown impressions could severely limit the number of available impressions.
Brand protection is a form of contextual targeting that sets criteria for the kinds of content that you don't want your campaign appearing next to.