Location Targeting

Note: As of July 14, 2020, Basis DSP is using a new version of location targeting. Active campaigns that use the legacy version will continue to target selected locations, but bidding may not occur as expected. Additionally, you cannot include campaigns that use legacy location targeting when you bulk edit locations.

For more information, see New Location Targeting below.

Select specific locations for your campaign in the Location section of the General tab. Use the Select locations browser to select the countries, regions, and cities that you want to target. For the United States, Canada, and the United Kingdom, you can also target locations by DMA or ZIP/Postal codes.


Selecting Countries, Regions, or Cities

  1. Click Select locations.


  2. In the Target Locations window, select the countries, primary regions, secondary regions, and cities that you want to target. Use the search bar to narrow down the list of locations.

Selecting DMA Codes (US Only)

  1. Enter the codes that you want to target, separated by commas, in the text box. Click Lookup to view a list of all available codes.


  2. Click +Add Code(s) or -Exclude Code(s) to target or exclude them.

Selecting ZIP/Postal Codes

  1. Select the target country using the dropdown menu (Canada, United Kingdom, or the United States).

  2. Enter the ZIP or Postal codes in the text box, separated by commas.

  3. Click +Add Code(s) or -Exclude Code(s).

You can view your location targeting settings in the grid below.


New Location Targeting

Note: To ensure a smooth transition to our new location taxonomy, you will see many prompts to guide you as you add and edit your campaign location targeting rules and location sets.

We have updated our location targeting taxonomy to offer additional locations to target as well as more granularity that includes secondary regions (for locations outside of North America), in addition to primary regions, countries, and cities. See the list below for more information about how these changes will impact your campaigns.

  • All active campaigns will continue to bid as usual. However, we recommend re-targeted locations using the new taxonomy.

    • Hyperlocal targets, ZIP/Postal codes, and DMA codes are not affected by these changes.

    • Some locations may not exist anymore due to these updates and may be unavailable for bidding.

      • The locations will be labeled as hidden or unavailable:


        • Hidden locations are targeted during bidding but will become unavailable when they are removed.

        • Unavailable locations are not targeted during bidding.

  • If you want to edit the campaign's legacy location targeting, all of the targets will be removed, and you will have to re-select all locations using the new taxonomy.

  • Campaigns cannot target both legacy and new locations at the same time. If you want to add new locations to a campaign that already has location targets, you must remove all of the old locations first and only use the new location taxonomy.

  • Location sets that contain legacy locations cannot be added to new campaigns. You must recreate old sets using the new taxonomy.

  • You cannot set an offline campaign to online if it targets legacy locations.

  • You cannot copy a campaign that targets legacy locations. You must review the campaign and change its location targets before you can save a copy.

  • When you bulk edit locations, you can only include campaigns with legacy location targeting if you choose to replace the campaigns' locations. If you want to add to each campaign's locations, you cannot include legacy location targets.

  • Scheduled geo reports will continue to generate reports as expected. However, the Region field will be replaced by Primary Region and Secondary Region in reports with a start date after April 1, 2020.

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