Tracking Conversions with Dynamic Values

In some cases, the revenue value of a conversion will not be the same every time and it is necessary to account for a dynamic revenue amount. This is quite common in situations where the user will be filling a shopping cart with various items and the payout is a revenue share between the advertiser and the agency/affiliate.

In these cases, the advertiser inserts the revenue amount into the conversion pixel for each conversion.

Creating a Dynamic Value Pixel

When you create a pixel that is going to use dynamic revenue, leave the default value at 0.00. The default value will be ignored if revenue is passed dynamically at the time the pixel is fired.

Passing a Dynamic Revenue Value

Simply add “/” and then the amount to the end of the URL in your conversion pixel.

Note: A webstore's revenue tracking macro must be inserted into the pixel. This will put the correct revenue value in place when the pixel fires. 

Original Pixel:

<img src="" border="0">

Pixel with Dynamic Revenue:

<img src="[InsertRevenueTrackingMacroHere]" border="0">

Example (This will record a revenue of $46.12.):

<img src="" border="0">
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