Creating an Audience

When you set up campaigns, specifically retargeting campaigns, you can either target or exclude specific audiences. You can select from third-party audiences or build your own. To do this, create an audience and place the audience tag on your landing page. People who visit your page will be added to your audience. See Monitoring Your Audiences for more information.

  1. Select a Brand and click My Audiences.

  2. Click New Audience.


  3. In the New Audience window, give the audience a Name you will remember and be able to quickly identify.

  4. Optional: If you want to keep notes on how you're using an audience or where you've placed audience pixels, you can store this information in Notes.

  5. Click Create Audience.

You can now place the tag on your site to add users to the audience. See Using Audiences Tags for more information.

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