You can upload multiple image ads at once in a ZIP file (maximum 10 MB) that includes your creatives and one Excel file that contains details about each ad. The Excel file is optional, but is useful if you are uploading a large number of ads. The spreadsheet must have one row per ad with the following column headings:
- Ad Name
- Image Filename
- Destination Click URL
- Impression Tracking URL
You can download a template file from the Bulk Upload Images window.
The name of the Excel file is arbitrary, but it must follow this format: the number of rows must match the number of creatives in the ZIP, and the image filenames must match the names of your creative file names exactly, including extensions (e.g. .jpg, .png). Additionally, you can include standard Basis DSP macros in the destination URLs and impression tracking URLs.
If you have multiple impression tracking URLs or script trackers, include additional headers: Impression Tracking URL 2, Impression Tracking URL 3, Impression Tracking URL Script 1, Impression Tracking URL Script 2, Impression Tracking URL Script 3.
If you do not include an Excel file, you have to manually enter the ad properties for each creative separately.
Uploading Image Ads in Bulk
In the upload window, select a ZIP file containing your creatives and optional Excel file. If you do not include an Excel file, complete these fields for each ad:
Name: Give the ad a descriptive name.
Destination URL: Indicate the landing page to which the ad will click through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.
Image Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.
Script Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the script tracking URL to track impressions for the ad. If you have more than one, click Add another script impression tracking URL. You can add up to three script trackers.
SSL Status: If the ad is ATS compliant, select Ad is safe to serve to secure inventory.
- Brand Domain: If the default domain does not apply to the ad, edit it now. You cannot edit the brand domain after you create the ad. The domain should not include a protocol (https://) or landing page.
- See Brand Domains and Categories for details.
Brand Categories: If the default categories do not apply to the ad, edit them now. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.
You can select multiple ads to perform bulk edits in this window.
Click Create Ad to save your ads. You can view them on the My Ads screen.