Uploading Ad Tags

Uploading a Single Ad Tag

  1. On the My Ads screen, click New Ad and select a type of ad tag:

    • Ad Tag - for basic ad tags
    • Expandable (Web) Ad Tag - for expandable ads that are intended to run in a web environment
    • MRAID Ad Tag - for ads that make use of MRAID functionality, which includes expandability in an in-app environment

    Note: MRAID can be used for expansion, but it can also be used to provide other rich media functionality in non-expandable ads. The MRAID Ad Tag option must be used for all ad tags that require MRAID support.

    Some expandable ads auto-detect whether they are in a web or app environment and adapt automatically, using web-based methods for the web environment and MRAID for the app environment. If you have such an ad, the best approach is to upload it twice: once as “Expandable (Web) Ad Tag” and once as “MRAID Ad Tag”. You can include both in the same campaign – the version uploaded as “Expandable (Web) Ad Tag” will serve only to compatible web inventory and the version uploaded as “MRAID Ad Tag” will serve only to compatible app inventory.

    UploadAdTags_NewTagWindow.png

  2. In the New Ad Tag window, give the ad a Name.

  3. Select the Dimensions for the ad.

  4. Set any tag-specific parameters:

    • Expandable ad tags: select the Expanding Direction.
    • MRAID ad tags: select the MRAID Version.
  5. Enter the Tag Code, including any macros you need. Macros insert dynamic data into your ad tag when the impression is delivered. At a minimum, you'll need to insert the DSP click macro for clicks to be counted correctly.

    After you enter your tag code, Basis DSP gives you the option to automatically insert macros. This feature only works for Google Campaign Manager and Sizmek tag codes. See the example below:

    Before inserting macros:

    Ad_Tag_Before_Macro_Instertion_crop.png

    After inserting macros:

    Ad_Tag_after_Macro_Instertion_crop.png

    Note the addition of {ifa} and {clickMacroEnc} in the ad tag code.

  6. If the ad tag is secure and ATS compliant, select Ad is safe to serve to secure inventory.

  7. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page. Example: abc.com You cannot edit the brand domain after you create the ad. See Brand Domains and Categories for details.

  8. Edit the Brand Categories if the default categories do not apply to the ad. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.

    Note: If you are uploading an ad for a political campaign, you must apply the Sensitive Categories > Political (Elections) brand category. See Political Campaigns for more information.

  9. Optional: Choose a Vendor in the Vendor Declaration tab. Google requires certain ad serving vendors/technologies to be declared for ads to run on Google Ad Manager. If you're not using any of the vendors on the list, you don't need to make a declaration.

  10. Click Create Ad.

Bulk Uploading Ad Tags

You can upload ad tag files that are exported from Sizmek or Google Campaign Manager. We only support bulk uploading display ad tags, not VAST tags or tracking tags. You can upload TXT files and XLS/XLSX files.

For Sizmek, we will take the tags in the column with the header "Script". If the Script version of the tag is not present, we will default to the IFRAME version, and then Auto Detect if IFRAME is unavailable.

For Google Campaign Manager, we will take tags from the column with the header "JavaScript Tag".

You should not modify the tag sheets that you receive from Sizmek or GCM. If you do, Basis DSP may not be able to properly parse the document or perform automated macro insertion.

  1. On the My Ads screen, click New Ad> Ad Tags, under Bulk Create.

  2. Upload your TXT or Excel file.

  3. For each creative in your file, check these parameters:

    1. Update the ad's Name if you want to change the default.
    2. Confirm the Dimensions for the ad.
    3. Verify the Tag Code, including any macros.
  4. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page.

    Example: abc.com

    You cannot edit the brand domain after you create the ad. See Brand Domains and Categories for details.

  5. Edit the Brand Categories if the default categories do not apply to the ad. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.

  6. Optional: Choose a Vendor in the Vendor Declaration tab. If you're not using any of the vendors on the list, you don't need to make a declaration.

  7. Click Create Ad to save the new ad.

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