Uploading Ad Tags

Uploading One Ad Tag

  1. On the My Ads screen, click New Ad and select the ad tag type:

      • Ad Tag - for basic ad tags
      • Expandable (Web) Ad Tag - for expandable ads that are intended to run in a web environment
      • MRAID Ad Tag - for ads that make use of MRAID functionality, which includes expandability in an in-app environment

    Note: Note: MRAID can be used for expansion, but it can also be used to provide other rich media functionality in non-expandable ads. The MRAID Ad Tag option must be used for all ad tags that require MRAID support.

    Some expandable ads auto-detect whether they are in a web or app environment and adapt automatically, using web-based methods for the web environment and MRAID for the app environment. If you have such an ad, the best approach is to upload it twice: once as “Expandable (Web) Ad Tag” and once as “MRAID Ad Tag”. You can include both in the same campaign – the version uploaded as “Expandable (Web) Ad Tag” will serve only to compatible web inventory and the version uploaded as “MRAID Ad Tag” will serve only to compatible app inventory.
  2. On the Ad Tag dialog, give the ad a Name.

  3. Choose the Dimensions for the ad.

  4. Set any tag-specific parameters:

    • Expandable ad tags: choose the Expanding Direction.
    • MRAID ad tags: choose the MRAID version.
  5. Enter the Tag Code, including any macros you need. Macros insert dynamic data into your ad tag when the impression is delivered. At a minimum, you'll need to insert the DSP click macro for clicks to be counted correctly. 

  6. If the ad tag is secure, mark Ad is safe to serve to secure inventory.

  7. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page. Example: abc.com The brand domain cannot be edited after you have created the ad. See Brand Domains and Categories for details.

  8. Edit the Brand Categories if the default categories do not apply to the ad. These categories cannot be changed after you have created the ad. See Brand Domains and Categories for details. 
  9. Optional: Choose a Vendor on the Vendor Declaration tab. Google requires certain ad serving vendors/technologies to be declared for ads to run on DoubleClick Ad Exchange. If you're not using any of the vendors on the list, you don't need to make a declaration.

  10. Click Create Ad.

Uploading a Set of Ad Tags

You can upload ad tag files exported from these popular vendors:

  • Sizmek (formerly MediaMind): TXT files
  • DoubleClick Campaign Manager (DCM/DFA): TXT and XLS files
  1. On the Ads screen, click New Ad | Bulk Upload Ad Tags.

  2. On the Bulk Upload Ad Tags dialog, click Select File and navigate to the text or XLS file.

  3. For each creative in your file, check these parameters:

    1. Update the ad's Name if you want to change the default.
    2. Confirm the Dimensions for the ad.
    3. Verify the Tag Code, including any macros.
  4. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page.

    Example: abc.com

    The brand domain cannot be edited after you have created the ad. See Brand Domains and Categories for details. 

  5. Edit the Brand Categories if the default categories do not apply to the ad. These categories cannot be changed after you have created the ad. See Brand Domains and Categories for details. 

  6. Optional: Choose a Vendor on the Vendor Declaration tab. If you're not using any of the vendors on the list, you don't need to make a declaration.

  7. Click Create Ad to create a new ad for each image file you uploaded.

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