Uploading Ad Tags

Note: If you are uploading an ad for a political campaign, you must apply the Sensitive Categories > Political (Elections) brand category. See Political Campaigns for more information.

  1. On the My Ads screen, click New Ad and select a type of ad tag:
    • Ad Tag - for basic ad tags
    • Expandable (Web) Ad Tag - for expandable ads that are intended to run in a web environment
    • MRAID Ad Tag - for ads that make use of MRAID functionality, which includes expandability in an in-app environment

    Note: MRAID can be used for expansion, but it can also be used to provide other rich media functionality in non-expandable ads. The MRAID Ad Tag option must be used for all ad tags that require MRAID support.

    Some expandable ads auto-detect whether they are in a web or app environment and adapt automatically, using web-based methods for the web environment and MRAID for the app environment. If you have such an ad, the best approach is to upload it twice: once as “Expandable (Web) Ad Tag” and once as “MRAID Ad Tag”. You can include both in the same campaign – the version uploaded as “Expandable (Web) Ad Tag” will serve only to compatible web inventory and the version uploaded as “MRAID Ad Tag” will serve only to compatible app inventory.

    UploadAdTags_NewTagWindow.png

  2. In the General tab, enter a Name for the ad.

  3. Select the Dimensions for the ad.

  4. Set any tag-specific parameters.
    • For Expandable ad tags, select the Expanding Direction.
    • For MRAID ad tags, select the MRAID Version.
  5. Enter the Tag Code, including any macros you need. Macros insert dynamic data into your ad tag when the impression is delivered. At a minimum, you'll need to insert the DSP click macro for clicks to be counted correctly.

    For Google Campaign Manager and Sizmek tag codes, Basis DSP can automatically insert macros. Click Auto insert macros after you paste the tag code.

    AdTag_Macros.png

  6. If the ad tag is secure and ATS compliant, select Ad is safe to serve to secure inventory.

  7. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page. Example: abc.com You cannot edit the brand domain after you create the ad. See Brand Domains and Categories for details.

  8. Edit the Brand Categories if the default categories do not apply to the ad. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.

    Note: If you are uploading an ad for a political campaign, you must apply the Sensitive Categories > Political (Elections) brand category. See Political Campaigns for more information.

  9. Optional: Choose a Vendor in the Vendor Declaration tab. Google requires certain ad serving vendors/technologies to be declared for ads to run on Google Ad Manager. If you're not using any of the vendors on the list, you don't need to make a declaration.

  10. Click Create Ad to upload your ad.

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