Uploading Ad Tags

Uploading One Ad Tag

  1. On the My Ads screen, click New Ad and select the ad tag type:

      • Ad Tag - for basic ad tags
      • Expandable (Web) Ad Tag - for ads that expand
      • MRAID Ad Tag - for MRAID ads

    Note: Some MRAID ads should be uploaded as Expandable (Web) Ad Tags, and others should be uploaded as MRAID Ads.

    • If your MRAID ad tag expands, and is to run on web inventory, upload it as an Expandable (Web) Ad Tag.
    • If your MRAID ad is not expandable or is an expandable ad designed for in-app impressions, upload it as an MRAID Ad.
  2. On the Ad Tag dialog, give the ad a Name.

  3. Choose the Dimensions for the ad.

  4. Set any tag-specific parameters:

    • Expandable ad tags: choose the Expanding Direction.
    • MRAID ad tags: choose the MRAID version.
  5. Enter the Tag Code, including any macros you need. Macros insert dynamic data into your ad tag when the impression is delivered.

  6. If the ad tag is secure, mark this SSL Status.

  7. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page. Example: abc.com The brand domain cannot be edited after you have created the ad. See Brand Domains and Categories for details.

  8. Edit the Brand Categories if the default categories do not apply to the ad. These categories cannot be changed after you have created the ad. See Brand Domains and Categories for details. 
  9. Optional: Choose a Vendor on the Vendor Declaration tab. If you're not using any of the vendors on the list, you don't need to make a declaration.

  10. Click Create Ad.

Uploading a Set of Ad Tags

You can upload ad tag files exported from these popular vendors:

  • Sizmek (formerly MediaMind): TXT files
  • DoubleClick Campaign Manager (DCM/DFA): TXT and XLS files
  1. On the Ads screen, click New Ad | Bulk Upload Ad Tags.

  2. On the Bulk Upload Ad Tags dialog, click Select File and navigate to the text or XLS file.

  3. For each creative in your file, check these parameters:

    1. Update the ad's Name if you want to change the default.
    2. Confirm the Dimensions for the ad.
    3. Verify the Tag Code, including any macros.
  4. Edit the Brand Domain if the default domain does not apply to this ad. Do not include a protocol (https://) or landing page.

    Example: abc.com

    The brand domain cannot be edited after you have created the ad. See Brand Domains and Categories for details. 

  5. Edit the Brand Categories if the default categories do not apply to the ad. These categories cannot be changed after you have created the ad. See Brand Domains and Categories for details. 

  6. Optional: Choose a Vendor on the Vendor Declaration tab. If you're not using any of the vendors on the list, you don't need to make a declaration.

  7. Click Create Ad to create a new ad for each image file you uploaded.

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