Ad Quality Review Status

When you create a new ad or edit an existing ad, the ad must pass through the ad quality review process to ensure compliance with the Basis Creative Policy. Once a creative passes through the ad quality review process, it will be approved (eligible), denied, or placed on hold status.

ads_review_pending.png Pending

When a creative is uploaded to My Ads, it automatically enters the system in "pending" status, prompting the Ad Quality team to initiate the review process.

ads_review_eligible.png Eligible

Creative and landing page have been approved and the campaign is eligible to run on Basis DSP.

ads_review_denied.png Denied

The creative has been denied because it is in violation of the Basis DSP Creative Policy. This means that either the creative, and/or landing page, do not adhere to the ad quality standards of our publishers and exchange partners.

ads_review_hold.png Hold

A creative is placed on hold status for several reasons:

  • Technical issues (e.g. your ad tag is not rendering properly and appears broken or invalid)
  • Your creative is under review by our ad operations team because of issues pertaining to malware, automatic redirects, or other issues that prohibit your creative from running on Basis DSP
  • A member of our Basis DSP Support team has reached out to you in regards to an issue with your creative (e.g., an invalid destination URL) and the issue has not been corrected within the specified timeline of one business day. In the event that your creative has been placed on hold status, look for a message outlining why the creative has not been approved.
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