Advertiser Spend: The Basics

If you are using Basis DSP to buy advertising on the behalf of clients, advertiser spend can help you track how much your client has agreed to pay you for a given set of campaigns. Keep in mind this is a reporting tool and has no impact on the actual pacing or performance of your campaign(s). Essentially, your clients are the "advertisers." When you configure your campaign groups with the basic details of your billing model, you can receive advertiser spend data in your reports. In other words, you will receive client spend or the amount of money spent on behalf of your client.

How It Works

When a buying agency uses Basis DSP to advertise on publishers all around the world, two main types of spend data can be calculated, media spend and advertiser spend.

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Media spend is the amount the agency pays to Basis, and Basis in turn pays to publishers and data providers. The budgets you set for your campaign groups and campaigns are defined in terms of media spend.

Advertiser spend is the amount the advertiser pays the agency, including the agency's charges for their services.

Supported Billing Models

  • CPM: The advertiser pays you an agreed amount for every thousand impressions.
  • CPC: The advertiser pays you an agreed amount for every click.
  • Margin: The advertiser pays your media spend plus an agreed margin.
  • Markup: The advertiser pays your media spend plus an agreed markup (also known as "cost plus").

When you use advertiser spend, Basis DSP still uses a CPM model ($ USD) for pacing and media spend costs. Advertiser spend features do not affect bidding or your billing.

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