Getting Advertiser Spend Data

Once you've set up advertiser spend for a group, you'll see these columns in the Campaign Groups and Campaigns statistics grids:

Adv. Spend Total advertiser spend for the campaign group or campaign.
Adv. Spend eCPM Advertiser spend effective cost per mille, the average cost to the advertiser for 1000 impressions.
Adv. Spend eCPC Advertiser spend effective cost per click, the average cost to the advertiser for each click.
Adv. Spend eCPA Advertiser spend effective cost per conversion, the average cost to the advertiser for each conversion.
Adv. Spend eCPCV

Advertiser spend cost per completed view (video). Calculated for video impressions only.

Advertiser spend data appears in these grids:

  • Campaign Groups
  • Campaigns
  • Sites
  • Ads
  • Exchange Reporting
  • Daily Reporting
  • Hourly Reporting
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