When you set up a campaign that supports video ads, you can specify how the video will play.
These campaign types allow you to set video options:
- Desktop Video Campaign
- Mobile Video Campaign
- Mobile App Campaign
- Mobile Web Campaign
- Mobile Retargeting Campaign
- Hyperlocal Campaign
- Advanced Campaign
How It Works
When an exchange offers a bid request for a video impression, the request include details about how the winning video will play. Your campaign only bids on the impressions that match the video options you choose.
Setting Video Options
You set video options on the General tab. For desktop video and mobile video campaigns, you'll find the video options in the Video section. For all other campaign types, video options are in the Advanced section.
Here's what each of the options means:
- Placement Type:
- In-Stream: The ad plays in a video player, either before, after, or in the middle of a featured video.
- Out-Stream: The ad plays within non-video content. In-article videos, in-feed videos, and interstitial ads are all out-stream.
- Selecting Unknown lets your campaign bid on impressions that don't specify a placement type. Not all exchanges declare whether impressions are in-stream or out-steam. If you have scalability concerns, select Unknown.
- In-Stream Roll Position: If the impression is for an in-stream video, where can the ad play, compared to the requested video content? In-stream roll positions are defined in the IAB Video Advertising Glossary.
- Pre-Roll ads play before the requested video content.
- Mid-Roll ads play after part of the requested video content has played.
- Post-Roll ads play after the requested video content.
- Selecting Unknown lets your campaign bid on impressions that don't specify a roll position.
- Player Size: Should the campaign bid on impressions with a small player size (width under 310 px or height under 174 px)? Should the campaign bid on impressions that don't specify a player size?
- Skippable Ads: Should the viewer be allowed to skip the ad after watching the first few seconds? For example, if an in-stream impression is non-skippable, the viewer must watch the entire ad before starting or returning to the requested content. Many exchanges do not yet indicate skippability—if you don't select unkown, the available inventory can be significantly decreased.
- Playback Method: When and how can the video start playing? Auto-play ads play the video ad automatically, with or without sound. Other ads might require a click or mouseover to begin playing.