Some mobile apps are location aware, giving you the ability to target viewers based on their exact location, using GPS coordinates. Hyperlocal options let you target (and exclude) these precise regions.
Hyperlocal options can be set for mobile hyperlocal campaigns and advanced campaigns.
Advanced campaigns:When you set up a hyperlocal campaign, you must also set conventional Location settings. Be sure to set an appropriately larger conventional geotarget that includes all of your hyperlocal targets. For example, if you were targeting hyperlocal points around the greater Chicago area, you might set the Location to Illinois. (Targeting only the city of Chicago might be a problem if some points fall into areas that are not technically classified as Chicago but rather adjacent place names like Cicero.) Campaigns must include mobile delivery to use hyperlocal targeting. Lat/long coordinates used in hyperlocal targeting are generally not available for desktop impressions.
Using the Map
- Select the Distance Units you want to use: kilometers, meters, miles, feet, or nautical miles.
- Click anywhere on the map to set a target centered on that location. The default radius is 1 unit, in the distance unit you chose. (If you chose kilometers, the target radius is one kilometer by default.)
- Adjust the target area as needed.
- On the map:
- Drag your target around the map to relocate it.
- Expand or contract the circle to change your target radius.
- On the grid:
- Manually adjust the Latitude, Longitude, or Distance.
- If you want to untarget the zone, set Target to Exclude.
- On the map:
- Add more targets by clicking again on the map.
For example, if you wanted to target people who are heading to a local baseball game, you could set the center of your target on the stadium. If you don't want to include everyone in the hospital nearby, you could set up an excluded area within the targeted area. When coordinates overlap, excluded targets take precedence over included targets.
Adding a Location to the Map with Coordinates
- Click Add Location.
- Type the coordinates for each location on a new line in the field, latitude followed by longitude. Separate the latitude and longitude with a single space (no comma):
- Click Add Location(s). Your new locations appear on the map, and you can adjust them as needed.
Uploading Coordinates from a File
- Choose the radius units: kilometers, meters, miles, feet, or nautical miles.
- Upload a newline-separated list of comma-separated coordinates. Each line in the file must follow this pattern:
If you have a simple three-column spreadsheet (with no header row), you can export it from Excel in CSV format to create the comma-separated list.
- Save your campaign, and the file is uploaded.
Note: When you run a hyperlocal campaign, you may notice that your campaign doesn't deliver on some exchanges.Some exchanges doesn’t provide lat/long data that's accurate enough to be appropriate for hyperlocal targeting. For example, to protect user privacy, Google provides a polygon of geo location. This polygon can be up to 6,000 meters across, which can make targeting very inaccurate.Hyperlocal campaigns are meant to target users within a radius of a very specific point, so CDSP doesn't allow the campaigns to target inventory on exchanges or apps that provide vague geo location data.