Device Options

You can control which devices your campaign targets.

Device Types

If your campaign should run only on desktops, phones, tablets, or connected TV (or a particular combination of those, like desktops and tablets), choose Target Specific Types and select the types you want.

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Identification for Advertisers (IFA)

In lieu of cookies, iOS and Android provide a mobile advertising identifier (IFA) for advertising tracking purposes in mobile apps. This identifier is called IDFA on iOS and Google (or Android) Advertising ID on Android. If the availability of an IFA is important for your campaign, select Only target mobile app impressions that contain an IFA. Examples of why you might do this include tracking mobile app installs with a tracking vendor who requires this ID for attribution, or running a measurement study (such as comScore vCE) where this ID is needed. This option only applies to the context of mobile app impressions; if your campaign is also targeting web impressions, it will buy those impressions regardless of the presence or absence of IFA. This allows for campaigns targeting both mobile web and mobile app with tracking pixels that can make use of cookies in the cookie-friendly mobile web environment, but use IFA in mobile app where cookies are not available..

Browser Language 

To target by the user's browser language, choose Target specific languages.

Find the languages you want and click Target.

A campaign can also target impressions with an unknown browser language. If you select Also target browsers with unknown language, the campaign targets impressions where the language is not specified or if the specified language is not in the Basis DSP system.   

Note: Keep in mind that this feature looks directly at the language setting for the user's browser. If you want to target websites that are in a particular language, use contextual targeting

User Agent Targeting

Custom user agent targeting gives even more granular targeting of browser and operating system by letting you enter patterns to match against the user agent in the bid request. % is wildcard.

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