Primary Conversions

When you set multiple conversions for a campaign, you set a primary conversion to choose which of the campaign's conversions is the most important.

Your campaign statistics keep you up to date on how conversions perform throughout the campaign. By default, statistics show data for all conversions combined. If you choose a primary conversion, you also see data for the primary conversion alone. You can use this information to make more informed optimizations throughout the campaign and gain deeper insight into the campaign's performance.

Setting a Primary Conversion

When you set up conversion tracking for a campaign, check Enable primary conversions.

In the Primary column, select the conversion you want.

You can only set one primary conversion.

Note: You must enable click-through conversions to set a primary conversion.

Conversion Statistics

When you set a primary conversion for a campaign, the statistics grids include metrics for the primary conversion as well as for all conversions combined.

Primary conversion statistics appear with the most important statistics: 

  • Brand
  • Group
  • Campaign
  • Sites
  • Ads
  • Exchange Reporting
  • Daily Reporting
  • Hourly Reporting

Metrics

Name  Example  Notes
Primary Conv. Total 3214 

Primary conversions: All primary click-through and primary view-through conversions added together:

Primary CTC + Primary VTC

Primary Conv. eCPA $1.23  Cost per primary conversion:
(Total Spend) / (Primary Conv Total)

Primary CTC

2113  Primary click-through conversions: primary conversions recorded after a user clicked an ad in the campaign.
Primary VTC 1101  Primary view-through conversions: primary conversions recorded after a user saw an ad from the campaign but did not click through.
Primary CTC eCPA $1.87  Cost per primary click-through conversion:
(Total Spend) / (Primary CTC)
Primary Adv. Spend eCPA $2.49  Advertiser spend cost per primary click-through conversion:
(Adv Spend) / (Primary CTC)

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