Creating a Retargeting Campaign

Step 1: Place an Audience Tag on Your Website

  1. Select a brand.

  2. In the left hand menu, click My Audiences.

  3. Create a new audience list by clicking New Audience in the top-right corner. Give the list a name and click Save.

  4. Grab the retargeting code. Click the Actions button next to your audience and select Get Tags.

  5. There are multiple types of tags available, but under most circumstances you will want to use “Script”. Highlight and copy the Tag Code:

  6. Once you have copied this code, paste it into the HTML of the webpage from where you want to retarget users. The code should (ideally) be placed after the content, right before the closing body tag, but anywhere will do. 

Step 2: Create the Campaign

Once you have created an audience and users have been added to it, you can create your retargeting campaign. For best results we recommend waiting until you have minimum 1,000 users in your list(s).

  1. On the Campaigns view, click New Campaign, and choose Desktop > Retargeting Campaign.

  2. Complete the General section as described in Creating a Campaign.

  3. On the Audiences screen, select the audience you created in Step 1. Click Target or Exclude, depending on what kind of rule you want to create.


    By default, users are targeted immediately. If you don’t want to start targeting users immediately, you need to use Advanced Targeting Mode.

  4. On the Inventory screen, you can optionally specify to restrict your campaign to only certain ad exchanges or a domain list. Under normal circumstances we recommend that you simply leave the default, Run Across All Exchanges.

  5. From here, campaign creation proceeds as described in Creating a Campaign.

Step 3: Monitor Your Audience Count

Once you’ve added the code to your website, visitors will start being added to your audience. You can monitor the progress of your list on the My Audiences page.

Set the beginning of the date range on the toolbar to the day that you first added the pixel to your website. Leave the end of the date range as Today.


Number of Hits shows the number of times that the code has been loaded during the time period. One user could cause the code to be loaded multiple times if they visit a page several times. Visitors Added shows the number of unique users who have been added to the audience during the time period. Once there is at least 1 person in audience, your campaign can begin, though it is likely that very little spend will occur until there are a reasonable number of people in it.

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