Adding New Deals

When you have negotiated your own deal, you add it to Basis DSP with My Deals. Once you've added the deal, it's available for all of your campaigns.

When you negotiate a deal with an exchange, you'll agree on pricing and other details and receive a deal ID. You'll need the deal ID and details to enter the deal into Basis DSP. For most exchanges, you'll need to know these details:

• name of the exchange
• deal ID
• deal name
• price
• publisher

If your exchange provides deal verification, you'll only need the name of the exchange and the deal ID.

Deal Verification

Some exchanges can verify your deal ID and automatically fill in your deal details. If your deal is verified by one of these exchanges, you'll only need to provide the exchange name and deal ID, and the exchange fills in the other details. Other exchanges require more information.

Verified Deals

These exchanges can verify your deal ID:

• Google
• Rubicon

If your deal is verified through one of these exchanges, you'll only need to provide the exchange name and deal ID when you add the deal. The remaining details are auto populated when Basis DSP verifies the deal with the exchange.

Unverified Deals

If the exchange can't verify your deal, you can still add it, but you'll need to enter the deal details manually.

Exchanges with No Verification

Most exchanges do not automatically verify deal IDs. When you add a deal from one of these exchanges, you'll need to enter the deal details manually.

To Add a Deal

1. Open the Private Marketplace screen. Under Type, select My Deals.
2. Click New Deal.
   
3. In the New Deal window, choose an Exchange, enter your Deal ID, and then click Next.
   
   
   
   
   • If your exchange tries to verify the deal ID but cannot find it, you'll see an alert:
     
     
     
     
     • If you need to update the Exchange or Deal ID, make your changes and click Retry verification.
     • If you're sure you have a valid deal ID, you can click Continue without verification and manually fill in the deal details.
       
       
   • If your exchange doesn't verify deal IDs, you'll see this message:
     
     
     
     
4. Fill in the required Additional Details.
   
   • If your exchange provides deal verification, the required fields are automatically filled in.
   • If your deal was not verified, fill in the required deal details:
     • Deal Name
     • Price
     • Publisher
5. Optional: Enter the remaining deal details.
   Tip: Fill in as many details as you know. When you create campaigns that use the deal, Basis DSP uses these details to validate the campaign details.
6. Click Create Deal. You'll see your deal in My Deals when you set up your PMP campaigns.