This report shows how a set of campaigns performed by:
- campaign
- ad
- domain
- placement
- private marketplace deal
Report Data
Dimensions
When you set up a delivery/performance report, you choose the dimensions that should be included.
| Column Name | Example | Description |
| Date |
2016-03-07 |
The date. |
|
Month |
3 |
The month, expressed as an integer. |
| Week | 20 | The week, expressed as an integer. |
| Brand ID | 51544 | The brand ID. |
| Brand Name | SuperCool Scooters | The name of the brand. |
| Group ID | 40535 | The group ID. |
| Group Name | SuperCool Scooters SummerBlast 2016 | The name of the group. |
| Campaign ID | 300833 | The campaign ID. |
| Campaign Name | SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms | The name of the campaign. |
| Start Date | 20160301 | The first day included in the report. |
| End Date | 20160315 | The last day included in the report. |
| Ad | SuperCoolSummerBlast300x250 |
Ads reports only. The name of the ad. |
|
Domain Name |
nbcnews.com |
Domain reports only. The name of the domain where the impressions displayed. |
| Size |
300x250 |
Placement reports only. The dimensions of the placement. |
| Page Position |
aboveTheFold |
Placement reports only. Valid values:
|
| Deal ID |
37841313347426647 |
Deal reports only. |
Metrics
| Column Name | Example | Description |
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
3 |
The number of ad clicks. |
|
CTR |
0.01% |
Click-through rate, calculated by this formula:
Clicks / Impressions |
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the campaign. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
Click CVR |
33.33% |
Click-through conversion rate, calculated by this formula: CTC / Clicks |
|
View CVR |
33.33% |
View-through conversion rate, calculated by this formula: VTC / Clicks |
|
Total CVRM |
0.0950 |
Total conversions per Mille: (Total Conversions) / (Impressions Won / 1000) |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |
| Video Starts | 2776 |
Calculated for video impressions only. The number of times the video was started. |
| 25% Complete | 1509 |
Calculated for video impressions only. The number of video impressions that reached the first quartile marker. |
| 50% Complete | 1386 |
Calculated for video impressions only. The number of video impressions that reached the second quartile marker. |
| 75% Complete | 841 |
Calculated for video impressions only. The number of video impressions that reached the third quartile marker. |
| 100% Complete | 672 |
Calculated for video impressions only. The number of video impressions that completed (reached the fourth quartile marker). |
| Completion Rate | 24.21% |
Calculated for video impressions only. What percentage of video impressions completed? Calculated by this formula: 100% Complete / Video Starts |
| eCPCV | $15.43 |
Calculated for video impressions only. Cost per completed view (video), calculated by this formula: (Total Spend) / (100% Complete) |
|
Total Eligible Imps. |
4959 |
Number of impressions on which the DSP enabled viewability measurements. |
|
Total Measured Imps. |
4851 |
Number of impressions, out of the eligible impressions, on which the viewability was able to be successfully determined. This includes all viewable impressions and all impressions that were determined to be not viewable. |
|
Total Viewable Imps. |
3421 |
Number of impressions that were viewable. Campaigns must have viewability enabled for impressions to be counted as eligible. |
|
Measured Rate |
97.8221% |
Total Measured Imps. / Total Eligible Imps. |
|
Viewable Rate |
%70.5215 |
Total Viewable Imps. / Total Measured Imps. |
|
Viewability Fee |
$0.15 |
The total fee for viewability, charged on all eligible impressions. |
|
Companion Imps. Won |
7563 |
The number of impressions that were recorded for companion ads. See Companion Ads for details. |
| Companion Clicks | 3214 | The number of clicks that were recorded for companion ads. See Companion Ads for details. |
| Companion CTC | .15% | Total Companion Clicks / Companion Imps. Won |
|
Companion CTC Revenue |
$5473.00 |
Revenue associated with click-through conversions for companion ads. |
|
{Conversion Name} - CTC |
1 |
If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID. |
|
{Conversion Name} - VTC |
1 |
If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID. |
|
{Conversion Name} - Total Conversions |
2 |
If you enable conversion pixel reporting, this column gives total conversions for one pixel ID. |