Delivery/Performance Report

This report shows how a set of campaigns performed by

  • campaign
  • ad
  • domain
  • site
  • placement

Report Data

Dimensions

When you set up a delivery/performance report, you choose the dimensions that should be included.

Column Name Example Description
Date

2016-03-07

The date.

Month

3

The month, expressed as an integer.

Week 20 The week, expressed as an integer.
Brand ID 51544 The brand ID.
Brand Name SuperCool Scooters The name of the brand.
Group ID 40535 The group ID.
Group Name SuperCool Scooters SummerBlast 2016 The name of the group.
Campaign ID 300833 The campaign ID.
Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the campaign.
Start Date 20160301 The first day included in the report.
End Date 20160315 The last day included in the report.
Ad SuperCoolSummerBlast300x250

Ads reports only.

The name of the ad.

Domain Name

nbcnews.com

Domain reports only.

The name of the domain where the impressions displayed.

Site ID 555

Site, domain, and placement reports only.

The site ID is a unique value assigned to each site in the DSP system.

Site Name

MSNBC: News

Site, domain, and placement reports only.

The name of the site.

Size

300x250

Placement reports only.

The dimensions of the placement.

Page Position

aboveTheFold

Placement reports only.

Valid values:

  • aboveTheFold: The placement is visible when the page opens.
  • belowTheFold: The viewer must scroll down to see the placement.
  • unknown

Metrics

Column Name Example Description

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.0950

Total conversions per Mille:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

eCPCV $15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

{Conversion Name} - CTC

1

If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID.

{Conversion Name} - VTC

1

If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID.

{Conversion Name} - Total Conversions

2

If you enable conversion pixel reporting, this column gives total conversions for one pixel ID.

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