Delivery/Performance Report

This report shows how a set of campaigns performed by

  • campaign
  • ad
  • domain
  • placement
  • private marketplace deal

Report Data

Dimensions

When you set up a delivery/performance report, you choose the dimensions that should be included.

Column Name Example Description
Date

2016-03-07

The date.

Month

3

The month, expressed as an integer.

Week 20 The week, expressed as an integer.
Brand ID 51544 The brand ID.
Brand Name SuperCool Scooters The name of the brand.
Group ID 40535 The group ID.
Group Name SuperCool Scooters SummerBlast 2016 The name of the group.
Campaign ID 300833 The campaign ID.
Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the campaign.
Start Date 20160301 The first day included in the report.
End Date 20160315 The last day included in the report.
Ad SuperCoolSummerBlast300x250

Ads reports only.

The name of the ad.

Domain Name

nbcnews.com

Domain reports only.

The name of the domain where the impressions displayed.

Size

300x250

Placement reports only.

The dimensions of the placement.

Page Position

aboveTheFold

Placement reports only.

Valid values:

  • aboveTheFold: The placement is visible when the page opens.
  • belowTheFold: The viewer must scroll down to see the placement.
  • unknown
Deal ID 

37841313347426647

Deal reports only.

Metrics

Column Name Example Description

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.0950

Total conversions per Mille:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

eCPCV $15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

 

Total Eligible Imps.

 

4959

Number of impressions on which the DSP enabled viewability measurements.

 

Total Measured Imps.

 4851

Number of impressions, out of the eligible impressions, on which the viewability was able to be successfully determined. This includes all viewable impressions and all impressions that were determined to be not viewable. 

 

Total Viewable Imps.

 

3421

Number of impressions that were viewable. Campaigns must have viewability enabled for impressions to be counted as eligible.

Measured Rate 

97.8221% 

 Total Measured Imps. / Total Eligible Imps.

Viewable Rate 

 %70.5215

 Total Viewable Imps. / Total Measured Imps.

Viewability Fee

 $0.15

The total fee for viewability, charged on all eligible impressions. 

Companion Imps. Won

7563

The number of impressions that were recorded for companion ads. See Companion Ads for details.

Companion Clicks  3214 The number of clicks that were recorded for companion ads. See Companion Ads for details. 
Companion CTC  .15%  Total Companion Clicks / Companion Imps. Won

Companion CTC Revenue

 $5473.00

Revenue associated with click-through conversions for companion ads

{Conversion Name} - CTC

1

If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID.

{Conversion Name} - VTC

1

If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID.

{Conversion Name} - Total Conversions

2

If you enable conversion pixel reporting, this column gives total conversions for one pixel ID.

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