Data Segment Reports

This report shows how a set of campaigns performed by third-party audience or contextual segment.

Report Data

Dimensions

When you set up a segment report, you choose the dimensions that should be included.

Column Name

Example

Description

Campaign ID

300833

The campaign ID.

Brand Name SuperCool Scooters The name of the brand.
Group Name SuperCool Scooters SummerBlast 2016 The name of the group.
Campaign Name SuperCool Scooters SummerBlast 2016 The name of the campaign.

Start Date

20160301

The first day of the campaign.

End Date

20160315

The last day of the campaign.

Segment Name

Peer39 > PersonalFinance

The name of the contextual entry segment or third-party audience segment.

Metrics

Column Name

Example

Description

Imps. Won

20979

The number of impressions won.

Clicks

302

The number of ad clicks.

CTR

1.44%

Click-through rate, calculated by this formula:

Clicks / Impressions

Events 17435 User actions that are tracked for a campaign. See Conversion Tracking for details.
Event Rate 15.02% Events / Clicks

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

3.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

3.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.950%

Total conversion rate per 1,000 impressions:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 4.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

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