Device Report

This report shows how a set of campaigns performed by

  • device type
  • device type and operating system
  • device type by ad
  • carrier
  • make and model

The device report can cover data from January 1, 2017. A report can cover up to 185 days.

Report Data

Dimensions

When you set up a device report, you choose the dimensions that should be included.

Column Name   Example   Description
Date

2016-03-07

The date. Daily reports only.

Month

3

The month, expressed as an integer. Monthly, weekly, and daily reports only.

Week 20 The week, expressed as an integer. Weekly and daily repors only.
Campaign ID 300833 The campaign ID.
Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the campaign.
Start Date 20160301 The first day included in the report.
End Date 20160315 The last day included in the report.

Ad ID

1292276

Ad reports only.

Unique identifier for one ad.

Ad Label SuperCoolSummerBlast300x250

Ads reports only.

The name of the ad.

Device Type

Phone

Device type, device OS, and ad reports only.

Valid values:

  • Phone
  • Tablet
  • Desktop
OS ANDROID

Device OS reports only. The operating system. Valid values include these:

  • ANDROID: Android for mobile devices.
  • IOS: iOS for mobile devices
  • MAC_OS: OS X for desktop devices
  • BLACKBERRY: BlackBerry OS
  • WINDOWS: Operating Systems produced by Microsoft: Windows Mobile for mobile devices and Windows for desktop devices
  • LINUX: Various Linux distributions, only available for targeting desktop devices
  • UNKNOWN: Other operating systems
Carrier

T-Mobile USA

Carrier reports only. The name of the mobile carrier.

Make

Samsung

Make/model reports only.

Valid values for makes, including these:

  • Apple
  • Samsung
  • Lg
  • Generic
  • Google
  • Amazon
  • Nokia
  • Sony
  • HTC
  • Motorola
  • Asus
  • Blackberry
  • Huawei
  • Unknown
Model Galaxy Tab 3 Model names

Metrics

Column Name   Example    Description

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.11%

Click-through rate, calculated by this formula:

Clicks / Impressions

Total eCPM $4.57

Total effective cost per mille:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC $3.35

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA $5.31

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

Events 432 User actions that are tracked for a campaign. See Conversion Tracking for details.
Event Rate .03% Events / Clicks

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.0950

Total conversions per Mille:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

eCPCV $15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

{Conversion Name} - CTC

1

If you enable conversion pixel reporting, this column gives click-through conversions for one pixel ID.

{Conversion Name} - VTC

1

If you enable conversion pixel reporting, this column gives view-through conversions for one pixel ID.

{Conversion Name} - Total Conversions

2

If you enable conversion pixel reporting, this column gives total conversions for one pixel ID.

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