Note: As of July 14, 2020, Basis DSP is using a new version of location targeting. Scheduled geo reports will continue to generate reports as expected. Reports with a start date after April 1, 2020 will have the Region field replaced by two new fields: Primary Region and Secondary Region. For more information, see New Location Targeting.
Geo reports show campaign performance by country, region, city, DMA, or ZIP/postal code. Data for these reports is available from June 1, 2016. A report can cover up to 400 days.
All five geo reports can use these aggregations:
- daily
- weekly
- monthly
- lifetime
Report Data
| Column Name | Example | Description |
|---|---|---|
|
Month |
3 |
The month, expressed as an integer. |
|
Campaign ID |
300833 |
The campaign ID. |
|
Start Date |
20160301 |
The campaign's start date. |
|
End Date |
20160315 |
The campaign's end date. |
|
Country |
United Kingdom |
The name of the country. |
|
Region |
New Jersey |
Region and city reports only. The name of the region. Only for reports with a start date before April 1, 2020. |
|
Primary Region |
England |
Region and city reports only. The name of the primary region. Only for reports with a start date after April 1, 2020. |
|
Secondary Region |
Camden |
Region and city reports only. The name of the secondary region. Only for reports with a start date after April 1, 2020. |
|
City |
Kings Cross |
City reports only. The name of the city. |
| DMA Code | 501 | DMA reports only. The DMA code for the region. |
| DMA Name | New York, NY | DMA reports only. The name of the DMA region. |
| Zip/Postal Code | 07470 | Zip/Postal code reports only. The ZIP code or postal code. |
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
3 |
The number of ad clicks. |
|
CTR |
0.01% |
Click-through rate:
Clicks / Impressions |
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the campaign. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
Click CVR |
33.33% |
Click-through conversion rate: CTC / Clicks |
|
View CVR |
33.33% |
View-through conversion rate: VTC / Clicks |
|
Total CVRM |
0.095 |
(Total Conversions) / (Impressions Won / 1000) |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |
|
Companion Imps. Won |
7563 |
The number of impressions that were recorded for companion ads. See Companion Ads for details. |
| Companion Clicks | 3214 | The number of clicks that were recorded for companion ads. See Companion Ads for details. |
| Companion CTC | .15% | Total Companion Clicks / Companion Imps. Won |
|
Companion CTC Revenue |
$5473.00 |
Revenue associated with click-through conversions for companion ads. |
|
Conversion Name - CTC |
1 |
If the report includes conversion data, click-through conversions for one pixel ID. |
|
Conversion Name - VTC |
1 |
If the report includes conversion data, view-through conversions for one pixel ID. |
|
Conversion Name - Total Conversions |
2 |
If the report includes conversion data, total conversions for one pixel ID. |