Geo Reports

The geo reports show campaign performance by country, region, city, DMA, or Zip/postal code. Data for these reports is available from June 1, 2016. A report can cover up to 400 days. 

All five geo reports can use these aggregations:

  • daily
  • weekly
  • monthly
  • lifetime

Report Data

Column Name Example Description

Month

3

The month, expressed as an integer.

Campaign ID

300833

The campaign ID.

Start Date

20160301

The first day included in the report.

End Date

20160315

The last day included in the report.

Country

United States

The name of the country.

Region

New Jersey

Region and city reports only. The name of the region.

City

Hoboken

City reports only. The name of the city.

DMA Code 501 DMA reports only. The DMA code for the region.
DMA Name New York, NY DMA reports only. The name of the DMA region.
Zip/Postal Code 07470 Zip/Postal code reports only. The ZIP code or postal code.

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate:

Clicks / Impressions

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate:

CTC / Clicks

View CVR

33.33%

View-through conversion rate:

VTC / Clicks

Total CVRM

0.095

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Conversion Name - CTC

1

If the report includes conversion data, click-through conversions for one pixel ID.

Conversion Name - VTC

1

If the report includes conversion data, view-through conversions for one pixel ID.

Conversion Name - Total Conversions

2

If the report includes conversion data, total conversions for one pixel ID.

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