Optimization

Basis DSP's optimization technology gives you different approaches to maximizing campaign performance: 

  • Algorithmic optimization adjusts the CPM bid price and status based on campaign goals that you set. 

  • Machine learning optimization leverages machine learning and a unique algorithm to calculate the best price per impression based on the overall probability of a click.

These two types of optimization cannot be used at the same time. 

Enabling Optimization for a Campaign

  1. Create a new campaign. 

  2. In the Budget section of the General tab, be sure the campaign has a start date and an end date defined. If the group specifies flight dates, campaign flight dates are optional. 

  3. In the Optimization section of the General tab, select Algorithmic optimization or Machine learning optimization.

  4. Configure the optimization options. See these topics for details:

  5. On the Inventory tab, you can choose the exchanges you want the campaign to run on. Optimized campaigns can be enabled to Run on Selected Exchanges or Run on All Exchanges.

  6. Adjust your campaign targeting and audiences, link the creatives, and save the campaign.  

 

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