You can add App Bundles or App IDs to a domain list to either target (whitelist) or exclude (blacklist) particular apps. For Google/Android inventory, domain lists are created using the App Bundle Name. For Apple/iOS inventory, domain lists are created using the App ID.
Domain lists cannot be created using friendly app names you see on the Domains & Apps tab. To find the App Bundle Name or App ID of a particular app, you’ll need to visit the Android and/or Apple App stores.
Google/Android apps are targeted on Basis DSP using the App Bundle Name:
The ID in the Google Play store is right after the "?id=" part of an app's URL.
- For example, the URL for the Google Play store is: https://play.google.com/store/apps/details?id=com.rovio.angrybirds&hl=en
Therefore, the App Bundle name is “com.rovio.angrybirds”.
The ID in the iTunes App store is right after the “id” part of the App’s URL.
For example, the URL for the iTunes App store is: https://itunes.apple.com/ca/app/angry-birds/id343200656?mt=8
Therefore, the App ID is “343200656”.