Domain Lists for Mobile Apps

You can add App Bundles or App IDs to a domain list to either target (whitelist) or exclude (blacklist) particular apps. For Google/Android inventory, domain lists are created using the App Bundle Name. For Apple/iOS inventory, domain lists are created using the App ID.

Domain lists cannot be created using the friendly app names that you see on the Domains & Apps tab. To find the App Bundle Name or App ID of a particular app, you need to visit the Android and/or Apple App stores.

Google/Android apps are targeted on Basis DSP using the App Bundle Name:

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Apple/iOS apps are targeted on Basis DSP using the App ID:

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