Bulk Uploading HTML5 Ads

Note: If you are uploading an ad for a political campaign, you must apply the Sensitive CategoriesPolitical (Elections) brand category. See Political Campaigns for more information.

You can upload multiple HTML5 ads at once in a ZIP file (maximum 10 MB) that includes your creatives and one Excel file that contains details about each ad. For HTML5 ads, your creatives should be ZIP archives. See Preparing HTML5 Ads for more information.

The Excel file is optional, but is useful if you need to upload a large number of ads. See Excel Templates for Bulk Uploading Ads for more details about formatting this file.

  1. Select a brand and open the My Ads screen.

  2. Click New Ad > Bulk Create > HTML5 Ads.Bulk_HTML5_Upload3.png

  3. Select a ZIP file that contains your creatives and optional Excel file and click Create Ad to upload it.

    Bulk_HTML5_Upload2.png

  4. Review and edit the ads' details. You can select multiple ads to perform bulk edits in this window.

    • Name: Give the ad a descriptive name.
    • Click Method: Select how you want to handle the ad's clickability.
      • Entire Ad Clickable: A layer is added on top of the ad to make it click through to the Destination Click URL. This option limits interactivity and does not allow for additional tracking events.
      • Query String Parameter: The Destination Click URL will be passed to the ad using a query string parameter. The query string parameter must be named clickTag or clickTAG.
      • Query String Parameter (Redirect Only): The destination URL for the ad is not declared within the DSP, but is decided at runtime by the creative. JavaScript code inside the HTML5 creative must read the click tag from a query string parameter and then append the destination URL to this value based on where on the ad the click happened. The query string parameter must be named clickTag or clickTAG.
      • For more information, see Preparing HTML5 Ads.
    • Destination URL: Indicate the landing page to which the ad will click through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.
    • Image Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.
    • Script Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the script tracking URL to track impressions for the ad. If you have more than one, click Add another script impression tracking URL. You can add up to three script trackers.
    • SSL Status: If the ad is ATS compliant, select Ad is safe to serve to secure inventory.
    • Brand Domain: If the default domain does not apply to the ad, edit it now. You cannot edit the brand domain after you create the ad. The domain should not include a protocol (https://) or landing page.
    • Brand Categories: If the default categories do not apply to the ad, edit them now. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.
      • Note: If you are uploading an ad for a political campaign, you must apply the Sensitive CategoriesPolitical (Elections) brand category. See Political Campaigns for more information.
  5. Click Create Ad to save your ads. You can view them in the My Ads screen.

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