Frequency Report

This report shows the number of times a campaign's ads were shown to a unique device. Data for these reports is available from July 1, 2017. A report can cover up to 45 days. 

The report returns both the frequency and impression reach for each campaign:

  • Frequency: number of times an ad from the campaign was seen
  • Impression Reach: number of unique devices in which an ad was displayed

Notes:

  • Conversions are only shown for the impressions that occurred during the report's date range. For example if a user generates a report from Dec 1-10, they might see 10 conversions in the frequency report. Those conversions all came from impressions that delivered between Dec and Dec 10. If they pull a Delivery/Performance report for the same time period, they might see 15 conversions because 5 conversions that occurred between Dec and Dec 10 are associated to impressions that were served in November but the user converted in December.

  • If campaigns aren't running with the Target only trackable devices option enabled, it is possible to see some discrepancy between frequency reports and all other reports. This is because impressions cannot be associated to a device/user so frequency and reach cannot be properly counted. 

 

Report Data

Dimensions

When you set up a frequency report, you choose the dimensions that should be included.

ReColumn Name

Example

Description

Campaign ID

300833

The campaign ID.

Campaign Name SuperCool Scooters SummerBlast 2016 The name of the campaign.

Start Date

20160301

The first day of the campaign.

End Date

20160315

The last day of the campaign.

Frequency 

45

The number of times an ad from the campaign was seen.

If an ad was seen more than 50 times, the Frequency will be "50+"

Impression Range

145

The number of unique devices in which an ad was displayed. 

Metrics

Column Name

Example

Description

Imps. Won

20979

The number of impressions won.

Clicks

302

The number of ad clicks.

CTR

1.44%

Click-through rate, calculated by this formula:

Clicks / Impressions

Total eCPM $4.57

Total effective cost per mille:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC $3.35

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA $5.31

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Was this article helpful?
0 out of 0 found this helpful