Cross-Device Support

Cross-device support lets you target people rather than individual devices.

Basis DSP's cross-device feature leverages the Tapad Graph, Tapad's probabilistic and deterministic cross-device graph, to help classify different devices as belonging to the same users. Tapad Graph is built via machine learning algorithms using device data such as proximity, IP addresses, and app logins.

With cross-device support, you can use these features:

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