Reports let you learn about users' interactions with ads across their devices and how customers are responding to ads in each of their devices. This information can help you improve targeting parameters to reach your desired KPIs.
Note: Cross-device reports only include data from when cross-device was enabled for a campaign. For example, say a campaign runs from January 1st to January 31st but cross-device is enabled from January 15th to January 31st. A cross-device report pulled for January 1st to January 31st will only include stats from January 15th to January 31st.
Cross Device - Reach by Frequency
This report shows the number of times a user saw an ad across all their devices. See Cross-Device - Reach by Frequency for details.
Frequency: the number of times an ad was seen.
Reach: the number of unique users and devices that saw an ad.
Cross Device - Reach by Device Type
This report shows how impressions were delivered across different device types. See Cross-Device - Reach by Frequency for details.
Cross Device - Reach by Audience
This report shows how a campaign targeting one or more audiences was able to reach the same user in other devices because cross-device targeting was enabled.