Cross-Device - Reach by Frequency 

This report shows the number of times a user saw an ad across all their devices. 

Definitions

  • Frequency: the number of times an ad was seen.

  • Reach: number of unique users that saw an ad. 

    • If a user is part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as one unique person. 
    • If a user is not part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as two unique people. 
Column Name Example Description
Campaign ID 300833

The campaign ID.

Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the campaign.
Start Date 20180301

The first day the campaign can bid on impressions.

End Date 20180315

The last day the campaign can bid on impressions.

Frequency

 20979

 The number of times an ad was seen.

Reach (Unique Devices)

 19595 The number of unique devices that saw the ad.  

Reach (Unique People)

 15394

 The number of unique people who saw the ad. 

  • If a user is part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as one unique person. 

  • If a user is not part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as two unique people. 

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

Total eCPM

 

Total effective cost per mille:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC

 

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA

 

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

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