This report shows the number of times a user saw an ad across all their devices.
Definitions
-
Frequency: the number of times an ad was seen.
-
Reach: number of unique users that saw an ad.
- If a user is part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as one unique person.
- If a user is not part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as two unique people.
| Column Name | Example | Description |
| Campaign ID | 300833 |
The campaign ID. |
| Campaign Name | SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms | The name of the campaign. |
| Start Date | 20180301 |
The first day the campaign can bid on impressions. |
| End Date | 20180315 |
The last day the campaign can bid on impressions. |
|
Frequency |
20979 |
The number of times an ad was seen. |
|
Reach (Unique Devices) |
19595 | The number of unique devices that saw the ad. |
|
Reach (Unique People) |
15394 |
The number of unique people who saw the ad.
|
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
3 |
The number of ad clicks. |
|
CTR |
0.01% |
Click-through rate, calculated by this formula: Clicks / Impressions |
|
Total eCPM |
|
Total effective cost per mille: (Media Spend + Data Spend) / (Imps Won / 1000) |
|
Total eCPC |
Effective cost per click: (Media Spend + Data Spend) / Clicks |
|
|
Total eCPA |
Effective cost per conversion: (Media Spend + Data Spend) / (Total Conversions) |
|
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the campaign. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |