Cross Device - Reach by Audience

 

This report shows how a campaign targeting one or more audiences was able to reach the same user in other devices because cross-device targeting was enabled. 

Note: Cross-device reports only include data from when cross-device was enabled for a campaign. For example, say a campaign runs from January 1st to January 31st but cross-device is enabled from January 15th to January 31st. A cross-device report pulled for January 1st to January 31st will only include stats from January 15th to January 31st. 

 

Column Name Example Description
Campaign ID 300833

The campaign ID.

Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms The name of the campaign.
Start Date 20180301

The first day the campaign can bid on impressions.

End Date 20180315

The last day the campaign can bid on impressions.

Targeting

Audience + Cross Device Targeting

The targeting used by the campaign.  

Reach (Unique People)

 15394

 The number of unique people who saw the ad. 

  • If a user is part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as one unique person. 

  • If a user is not part of the cross-device graph and sees one ad in their phone and one ad in their tablet, that counts as two unique people. 

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate, calculated by this formula:

Clicks / Impressions

Total eCPM

 $4.57

Total effective cost per mille:

(Media Spend + Data Spend) / (Imps Won / 1000)

Total eCPC

 $3.35

Effective cost per click:

(Media Spend + Data Spend) / Clicks

Total eCPA

$5.31 

Effective cost per conversion:

(Media Spend + Data Spend) / (Total Conversions)

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Example

Assume a campaign is targeting Audience 1, which has cookie information about Users A, B, and C.

If the campaign runs without cross-device targeting, they will only see impressions on their desktops. If the campaign runs with cross-device targeting, the users can see impressions on their other devices. 

Audience User Device Impressions shown if a campaign runs without Cross-Device support Impressions shown if a campaign runs with Cross-Device support
Audience 1 User A Desktop A 3 3
Mobile A 0 2
User B Dekstop B 2 2
Mobile B 0 3
Tablet B 0 1
User C Desktop C 4 4
Tablet C 0 4

Report would show:

Targeting
Reach (Unique Devices)
Impressions Won
Audience Targeting 3 9
Audience + Cross Device Targeting 7 19
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