This report shows how a campaign targeting one or more audiences was able to reach the same user in other devices because cross-device targeting was enabled.
Note: Cross-device reports only include data from when cross-device was enabled for a campaign. For example, say a campaign runs from January 1st to January 31st but cross-device is enabled from January 15th to January 31st. A cross-device report pulled for January 1st to January 31st will only include stats from January 15th to January 31st.
| Column Name | Example | Description |
| Campaign ID | 300833 |
The campaign ID. |
| Campaign Name | SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms | The name of the campaign. |
| Start Date | 20180301 |
The first day the campaign can bid on impressions. |
| End Date | 20180315 |
The last day the campaign can bid on impressions. |
|
Targeting |
Audience + Cross Device Targeting |
The targeting used by the campaign. |
|
Reach (Unique People) |
15394 |
The number of unique people who saw the ad.
|
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
3 |
The number of ad clicks. |
|
CTR |
0.01% |
Click-through rate, calculated by this formula: Clicks / Impressions |
|
Total eCPM |
$4.57 |
Total effective cost per mille: (Media Spend + Data Spend) / (Imps Won / 1000) |
|
Total eCPC |
$3.35 |
Effective cost per click: (Media Spend + Data Spend) / Clicks |
|
Total eCPA |
$5.31 |
Effective cost per conversion: (Media Spend + Data Spend) / (Total Conversions) |
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the campaign. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |
Example
Assume a campaign is targeting Audience 1, which has cookie information about Users A, B, and C.
If the campaign runs without cross-device targeting, they will only see impressions on their desktops. If the campaign runs with cross-device targeting, the users can see impressions on their other devices.
| Audience | User | Device | Impressions shown if a campaign runs without Cross-Device support | Impressions shown if a campaign runs with Cross-Device support |
|---|---|---|---|---|
| Audience 1 | User A | Desktop A | 3 | 3 |
| Mobile A | 0 | 2 | ||
| User B | Dekstop B | 2 | 2 | |
| Mobile B | 0 | 3 | ||
| Tablet B | 0 | 1 | ||
| User C | Desktop C | 4 | 4 | |
| Tablet C | 0 | 4 |
Report would show:
|
Targeting
|
Reach (Unique Devices)
|
Impressions Won
|
|---|---|---|
| Audience Targeting | 3 | 9 |
| Audience + Cross Device Targeting | 7 | 19 |