Creating a New Universal Pixel

Universal pixels allow you to track conversions and target audiences through a single pixel on your websites. You can create a universal pixel, place it on different webpages, and then use rules to segment visitors and track conversions. This eliminates the need to create individual pixels for each webpage that you have to track.

Universal pixels are created at the brand level. To create a new pixel, first choose the brand that you want to it to be associated with.

  1. In the Brands view, click Universal Pixels.


  2. Click New Universal Pixel in the top right corner.

  3. Enter a Name for the pixel.

  4. You can now click Create to save the universal pixel and place it on your webpages. However, if you already know what you want the pixel to track, click New Rule Set to define a rule set:


    • By default, the pixel tracks all activity. It will Add to/Remove from Audiences and Add to Conversions every time the pixel fires. To change this behavior, you must add specific rules.
    • To add specific rules to a set, click Add rule.

    • If you have multiple rules, you can organize them into groups: select the rules that you want to connect and click Group.

    • To define the relationship between rules and groups of rules, select And or Or. And means that both of the conditions have to be met in order for the audience or conversion to be tracked. Or means that only one of the conditions has to be met.

    • Use the dropdown menus to link your rule set to audiences and/or conversions. You can create new audiences and conversions from the menus if necessary.

    • To copy a rule set, click Duplicate. To add another rule set, click New Rule Set in the top right corner.

    For more information about setting up rules and rule sets, see Universal Pixel Rules. When you have set up your rules, click Create to save the pixel.

To edit a universal pixel, click the Actions button next to the pixel name and select Edit. You can change the pixel's name and modify the rule sets as required.

Was this article helpful?
0 out of 0 found this helpful