Uploading an Audio File

Open a brand, and in the My Ads screen, click New Ad > Audio Ad.

AudioAds_NewAd.png

In the General tab, complete these fields:

  • Name: Give the ad a descriptive name.

  • Upload Audio: Select the audio file that you want to use for the creative. Make sure that it adheres to our ad specifications.

  • Destination URL: Indicate the landing page to which the ad will click through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.

  • Image Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.

  • SSL Status: If the ad is ATS compliant, select Ad is safe to serve to secure inventory.

  • Brand Domain: If the default domain does not apply to the ad, edit it now. You cannot edit the brand domain after you create the ad. The domain should not include a protocol (https://) or landing page.
  • Brand Categories: If the default categories do not apply to the ad, edit them now. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.

In the Event Tracking URLs tab, enter any tracking URLs that you want to use. Tracking URLs are called when a particular event happens. For example, the creative calls the Audio/Video Start URL when an audio file starts playing and calls the First Quartile URL when 25% of the audio has played.

ads-new_audio_tracking_tab.png

  1. Click +Add Tracking URL to create a new row in the table below.
  2. Paste your tracking URL in the Tracking URL column.
  3. Select an event type from the dropdown menu:
    • Click Tracking: Calls the URL when the ad is clicked.
    • Audio/Video Start: Calls the URL when the audio starts to play.
    • First Quartile: Calls the URL when the audio is 25% complete.
    • Second Quartile: Calls the URL when the audio is 50% complete.
    • Third Quartile: Calls the URL when the audio is 75% complete.
    • Completion: Calls the URL when the audio is 100% complete.
  4. To remove a tracking URL, click the delete button (X).

In the Companion Ad tab, upload a companion ad if you have one. A companion ad is an image that should be served with the audio ad. The image usually runs next to the audio player, giving sponsors more visibility throughout the playback and offering listeners a place to click.

ads-new_audio_companion_ad_tab.png

  • Upload Image: Select the image that you want to use for the creative. Make sure that it adheres to our ad specifications.

  • Destination URL: Indicate the landing page to which the ad will click through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.

  • Image Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.

  • Script Impression Tracking URL (Optional): If you are using a third-party impression tracker, enter the script tracking URL to track impressions for the ad. If you have more than one, click Add another script impression tracking URL. You can add up to three script trackers.

Click Create Ad to save your ad. You can view it in the My Ads screen.

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