Campaign Forecasting

As you build a new campaign, the DSP uses the targeting and flight date information that you provide to give you an idea of how the campaign will perform. It forecasts the following information:

  • Maximum potential auctions
  • Estimated number of impressions
  • Estimated maximum spend

It will also show you the number of days left, total spend to date, and impressions won to date.


As you make changes to your campaign, click the refresh button to update the forecast.

The data that the DSP uses to calculate these projections include:

Forecasting does not account for bid multipliers, dayparting, cross-device targeting, or page position.

Bid Guidance

Click the information ("i") button in the top right to view the Bid Guidance side panel. This graph shows the relationship between Bid Price (CPM) and Forecast Impressions to help you determine your bid price.


Frequently Asked Questions

Why does the forecast show N/A when I add a new PMP deal?

In order to get the most accurate forecast for a PMP deal, the campaign should be active for at least one week after adding a new deal. During this period, the forecast is N/A while we gather the data necessary to make accurate estimations.

Why does the forecast show N/A when I add a new audience?

After you add a new audience, we require that the campaign runs for at least a full week before the forecasting tool provides an estimate. This period allows us to gather the data required to make the most accurate forecasting.

Why does the forecast not change when I increase the campaign's frequency cap?

Forecasting is calculated based on daily averages. If you increase the number of ads that you want to display, the forecasting results may remain the same if we do not believe that there will actually be more daily impressions available. In other words, your campaign may have reached an upper limit of total daily impressions due to settings other than frequency cap, so increasing the frequency will not impact the forecast.

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