Audiences

In the Audiences tab of the campaign editor, you select which audiences you want the campaign to target or exclude. You can select audiences from My Audiences, Third Party Audiences, or your Audience Sets.

Note: This tab is only visible if you are building a retargeting campaign or an advanced campaign. For more information, see The Basics of Retargeting.

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Third Party Audiences

Third Party Audiences are built by third-party data providers and target users based on demographics such as gender, age, languages spoken, personal interests, or household income. You can target these pre-built audiences at an additional cost that is included next to each audience in the list.

Advanced Audience Targeting

If you use basic audience targeting rules, you can only target or exclude audiences. To get more control over your targeting rules, select Advanced targeting. This allows you to group your audiences more precisely and to define when and for how long you target them. For more information, see Advanced Retargeting Strategies.

Hidden and Unavailable Audience Segments

Third-party providers sometimes retire segments that were previously available. When this happens, the segment usually becomes hidden before it becomes unavailable in the system:

  • Hidden segments are operational, but will eventually be retired. Hidden segments do not appear in the list of third party segments, but campaigns that already target these segments continue to do so.
  • Unavailable segments no longer appear in the list of segments, and campaigns that already target them will no longer do so.

When you edit a campaign that includes a hidden or unavailable segment, you will see an alert about these segments and a warning symbol appears next to them in your targeting rules.

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