Bulk Uploading Native Ads

You can upload multiple native ads at once in a ZIP file (maximum 10 MB) that includes your creatives and one Excel file that contains details about each ad. The Excel file is optional, but is useful if you are uploading a large number of ads. The spreadsheet must have one row per ad with the following column headings:

  • Ad Name
  • Image Filename
  • Logo/Icon Filename
  • Brand Name
  • Headline
  • Body
  • Destination Click URL
  • Impression Tracking URL

BulkNativeAd_Excel.png

We included a template file that you can download from the Bulk Upload Native Ads window.

The name of the Excel file is arbitrary, but it must follow this format: the number of rows must match the number of creatives in the ZIP, and the filenames must match the names of your creative and logo filenames exactly, including extensions (e.g. .jpg, .png). Additionally, you can include standard Basis DSP macros in the destination URLs and impression tracking URLs.

If you have multiple impression tracking URLs or script trackers, include additional headers: Impression Tracking URL 2, Impression Tracking URL 3, Impression Tracking URL Script 1, Impression Tracking URL Script 2, Impression Tracking URL Script 3.

If you do not include an Excel file, you have to manually enter the ad properties for each creative separately.

Uploading Native Ads in Bulk

To upload your ads, select a brand. On the My Ads screen, click New Ad > Native Ads.

BulkNativeAd_NewAd.png

In the upload window, select a ZIP file that contains your creative files, logo files, and optional Excel file. If you do not include an Excel file, upload your creatives and complete these fields for each one:

  • Name: Give the ad a descriptive name.
  • Brand: Enter the name of the brand. The brand name appears on the ad.
  • Logo or Icon: Upload a logo or icon image. The aspect ratio should be 1:1 (a square).
  • Headline: This text will usually be larger and capture the most attention. If you enter more than 25 characters, the text may be truncated.
  • Body: Less-dominant text that serves as the ad copy. If you enter more than 140 characters, the text may be truncated.
  • Destination URL: Indicate the landing page to which the ad will click through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.
  • Image Impression Tracking URL (Optional): If you are using a third-party impression tracker, you can input the URL to track impressions for the ad. If you have more than one impression tracker, click Add another image impression tracking URL. You can add up to three image trackers.
    See Impression Tracking URLs for important information about trackers and native ads.
  • Script Impression Tracking URL (Optional): If you are using a third-party script tracker, you can input the URL to track impressions for the ad. If you have more than one script tracker, click Add another script impression tracking URL. You can add up to three script trackers.
    See Impression Tracking URLs for important information about trackers and native ads.
  • SSL Status: Check this box if the ad is safe to serve on secure inventory.
  • Brand Domain: If the default domain does not apply to the ad, edit it now. You cannot edit the brand domain after you create the ad. The domain should not include a protocol (https://) or landing page.
  • Brand Categories: If the default categories do not apply to the ad, edit them now. You cannot change these categories after you create the ad. See Brand Domains and Categories for details.

You can select multiple ads to perform bulk edits in this window.

UPDATED_-_Bulk_Upload_-_Form.png

Click Create Ad to save your ads. You can view them on the My Ads screen.

Was this article helpful?
0 out of 0 found this helpful