Monitoring Your Audiences

When you add an audience tag to your website, it will add visitors to your audience. You can monitor the progress of your list in the My Audiences view.

  • Number of Hits: the cumulative hits on your website for the time period being viewed. This hit counter increments approximately every 15 minutes.
  • Visitors Added: the number of unique visitors added to your audience list for the time period being viewed. This counter increments approximately every 15 minutes.

Note: In order for the hit counter to increment, we must be able to add a user to the audience. In other words, a mobile IFA was passed to us or we were able to set a cookie, and there is no obstacle due to privacy regulations (e.g. GDPR).


The default view shows pixel statistics for Today. To change the date range, click the dates filter, set your date range, and click Apply. You can choose dates from the day the pixel was created to today's date. This
allows you to see how many users have been added throughout the pixel's lifetime.

Audience Size

While there is no minimum required, we generally recommend an audience list of 1,000 people or more to begin seeing significant bidding activity through retargeting efforts on Basis DSP. If you don't have high volumes of organic traffic, it is worth considering a strategy to drive traffic to your site using other campaign types. Doing so will populate your audience pools quickly and set you up for success when creating a retargeting campaign.

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