Building Campaigns

Introduction to Campaigns

• Campaigns: The Basics
• Campaign Types
• Advanced Campaigns
• Video Campaigns
• Hyperlocal Options

Campaign Setup

• Creating a Campaign
• General Options
• Cross-Device Support
• Budget
• Bid Multipliers
• Campaign and Group Pacing

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Conversion Tracking

• Conversion Tracking: The Basics
• Setting Up Conversion Tracking
• Primary Conversions
• Tracking Conversions with Dynamic Values
• Tracking Transaction IDs for Conversion Pixels
• Postback Conversion Tracking

Retargeting

• Basics of Retargeting
• Creating an Audience
• Mobile App Retargeting
• Creating a Retargeting Campaign
• Mobile and Desktop Audiences
• What do script tags do?

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Universal Pixels

• Universal Pixels
• Creating a New Universal Pixel
• Universal Pixel Rules
• Universal Pixel Script
• Passing Lists of Values with a Universal Pixel

Private Marketplace (PMP)

• Private Marketplace
• Platform Deals
• Deal ID
• Finding Platform Deals
• My Deals
• Adding New Deals

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Frequently Asked Questions

• How do I create a click-to-call campaign?
• How can I get a screenshot of an ad on a targeted site?