Building Campaigns
Introduction to Campaigns
Campaign Setup
- Creating a Campaign
- Campaign Forecasting
- General Options
- Bid Multipliers
- Cross-Device Support
- Budget
Conversion Tracking
- Conversion Tracking: The Basics
- Setting Up Conversion Tracking
- Monitoring Conversions
- Primary Conversions
- Tracking Conversions with Dynamic Values
- Tracking Transaction IDs for Conversion Pixels
Retargeting
- The Basics of Retargeting
- Creating an Audience
- Using Audience Tags
- Monitoring Your Audiences
- Mobile App Retargeting
- Creating a Retargeting Campaign