Campaign Groups: The Basics
Campaign groups usually are used to represent each order from your advertiser. Campaigns represent each line item on an order.
Campaign groups let you control multiple campaigns at once:
Turn the group's status
to stop delivery on all its campaigns.
- Set a budget
for a set of related campaigns to put a cap on total spending for all the
Give the group a
start date and end date, and the campaigns will only deliver ads during that date range.
to a group to spread the total budget throughout the group's flight.