Campaign Groups: The Basics

Campaign groups usually are used to represent each order from your advertiser. Campaigns represent each line item on an order.

Campaign groups let you control multiple campaigns at once:

  • Turn the group's status offline to stop delivery on all its campaigns.
  • Set a budget for a set of related campaigns to put a cap on total spending for all the campaigns combined.
  • Give the group a start date and end date, and the campaigns will only deliver ads during that date range.
  • Apply pacing controls to a group to spread the total budget throughout the group's flight.
  • Define advertiser spend values.