Creating a New Group

Groups are created within a brand to organize campaigns.

  1. Open a brand and click New Group in the top right corner.

  2. Give the group a descriptive Name.

  3. Set the group's Initial Status:

    • ON: Campaigns in the group can go live and start spending immediately if their statuses are also set to ON.

    • OFF: All campaigns in the group are paused. They can't start spending until the group's status is switched to ON. When a group's status is On, the group's Start Date and End Date, as well as the campaign-level settings (status and flight dates), also apply, so if you've chosen a date range in the future, the campaigns in the group will not be eligible to spend until that time.

  4. Select a Budget Type:

    • None: The budget is not defined at the group level, and campaign-level budgets control all spending for the campaign's in the group.
    • Daily: The budget applies for each day between the start date and the end date (for example, a $100 daily budget spends $100 every day that the group is live).
    • All Time: The budget applies for all of the days between the start date and end date combined (for example, A $100 budget spreads $100 across all of the days that the group is live).
  5. Enter the Budget ($25 USD minimum). A group's daily or all-time budget sets a limit that applies to all campaigns in the group combined. For example, if a group has a $200 daily budget, all campaigns in the group will stop bidding when the campaigns have collectively spent $200 that day.

    Note: When you define a budget for a group, campaign-level budgets still apply. For example, if you have a group with a $200 budget that contains two campaigns, each with a $50 budget, the group budget will never be met. Each campaign stops spending when it reaches $50, leaving the total for the group at $100.

  6. Select a Start Date and an End Date. You must choose both.

    • Start dates and end dates are set in Eastern Time (EST or EDT, depending on the time of year).

    • If you set the start date to today, campaigns in the group can begin delivering impressions immediately, as long as their start dates are set to today as well.

    • The end date can be as far in the future as you like.

  7. Optional: Select Group Pacing. See Campaign and Group Pacing for details.

  8. Optional: Enable Frequency Cap if you want to control how many times ads are shown to a unique device in a set amount of time, in hours.

  9. Optional: Set an Impression Cap. An impression cap limits the maximum number of impressions that the campaigns in a group can win. When the impression cap is met, the campaigns stop spending. If you also set a group budget, then spend will stop when either the impression cap or the budget amount has been met, whichever happens first. The minimum impression count is 5,000.

    • None: There is no limit to the number of impressions that this group's campaigns can win.
    • Daily: The impression cap applies for each day between the start date and end date. (An impression cap of 10,000 applies for every day that the group is live.)
    • All time: The impression cap applies for all of the days between the start date and the end date combined. (An impression count of 10,000 applies across all of the days that the group is live.)
  10. Optional: Set the Advertiser Spend Type, Rate, and Max Billable Amount if you want to track how much a client has agreed to pay for the campaigns in the group. See Advertiser Spend: The Basics for details.

  11. Optional: In the Goals tab, set the KPI Metric and KPI Value.

  12. Click Create Group.