Conversion Details Reports

Conversion details reports provide data for conversion events, including revenue and associated transaction IDs. Use this report to:

  1. Analyze the performance of various conversion pixels by brand, group, campaign, ad, conversion event, and transaction ID to make group and campaign optimization decisions.

  2. Assess sales funnel performance.

  3. Review conversions by timestamp to reconcile data with third-party tools such as ad servers.

Transaction IDs are the codes that you associate with pixels for tracking and reporting purposes. For more information, see Tracking Transaction Ids for Conversion Pixels and Passing Data Objects in the Universal Pixel Script article.

Note: We count a conversion every time the pixel script loads. This may result in counting more than one conversion for the same transaction ID. For example, if a customer refreshes a "thank you" page, we will count two conversions for a single transaction. Make sure that you set up your campaign's deduplication settings appropriately. See Setting Up Conversion Tracking for more information.

Conversion reports produce data for each conversion event that you are tracking with a conversion pixel (one row per conversion). Data for these reports are available from January 1, 2019, and the maximum date range is 400 days.

To create a conversion details report:

  1. Create a new one-time or scheduled report.

  2. For the Report Type, select Conversion Report.

  3. For the Dimensions, select Conversion > All.

    • To select specific conversion pixels, select Report on conversion pixels.
  4. Select the date range for this report (400 days maximum).

  5. In the Scope tab, select the campaigns for this report.

    1. If you selected Report on conversion pixels, select the conversion pixels (50 pixels maximum).

  6. Click Create Report. Check the status of your new report on the Reports screen.

Dimensions & Metrics

Column Name Example Description
Conversion Event ID 5eac0c8420197eda02860002 The alphanumeric identification code for the conversion event.
Brand ID 51544 The brand ID.
Brand Name SuperCool Scooters The name of the brand.
Group ID 40535 The group ID.
Group Name SuperCool Scooters SummerBlast 2016 The name of the group.
Campaign ID 300833 The campaign ID.
Campaign Name SuperCool Scooters SummerBlast 2016 - Audience Parents The name of the campaign.
Start Date 2/1/2019 The date that the campaign begins.
End Date 2/28/2019 The date that the campaign ends.
Ad ID 271855 The ad ID.
Ad Label SCScooters_SummerBlast_300x250 The name of the ad.
Exchange ID 16683426 The exchange ID.
Exchange Name Rubicon The name of the exchange.
Domain/App ID 94929291 The domain or app ID.
Domain/App Name espn.com The name of the domain or app.
Conversion ID SCScootersBlastParentsAudience The user-defined offer ID.
Conversion Name "Thank you" page The user-generated name for the conversion pixel.
Primary Yes Defines whether this is a primary conversion or not.
Conversion Event Type VTC The type of conversion (view-through, click-through, or companion)
Customer Transaction ID ABCD1234 The user-defined transaction ID.
Conversion Attribution Source Cookie-based conversion

The method and source for attribution the conversion, available from August 20th, 2020.

  • Cookie-based Conversion

  • Cookie or Mobile Advertising ID Conversion

  • Cross Device Conversion

  • Cookieless Conversion

  • Postback Conversion

  • No Conversion Attribution Source (for conversions prior to August 20th, 2020)

Attributed Event Date/Time 2019-12-31 12:59:59 The time of the event that the conversion was attributed to.
Conversion Date/Time 2019-12-31 12:59:59 The time of the conversion.
Conversion Revenue $10.21 The revenue associated with conversions

Sample Report

Basis DSP Conversion > All Report -- Conversion Details Test















Conversion Event ID Brand ID Brand Name Group ID Group Name Campaign ID Campaign Name Start Date End Date Ad ID Ad Label Exchange ID Exchange Name Domain Name Conversion ID Conversion Name Primary Conversion Event Type Customer Transaction ID Conversion Attribution Source Attributed Event Date/Time Conversion Date/Time Conversion Revenue
5eac0c8420197eda02860002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 103 FreeWheel postfun.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/19/2020 2:51 5/19/2020 2:51 $5.00
5eac92cf689492f402870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 48 Index Exchange moneypop.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/24/2020 3:03 4/24/2020 3:03 $5.00
5ebae0081341745802860003 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 103 FreeWheel kentuckysportsradio.com 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/21/2020 15:31 4/21/2020 15:31 $5.00
5ebb4eb4c8eaca7202850003 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 48 Index Exchange pensandpatron.com 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/17/2020 1:22 5/17/2020 1:22 $5.00
5ead46ed4f9dfd2c02870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 103 FreeWheel mentalfloss.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/5/2020 1:41 5/5/2020 1:41 $5.00
5ea06f352918656c02860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 103 FreeWheel postfun.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/8/2020 2:54 5/18/2020 20:25 $5.00
5eb272ce133f8fea02860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 44 SpotX en.as.com 91561 MLO Conversion Yes VTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/9/2020 8:54 5/9/2020 8:54 $5.00
5ec2442605fd096202860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 84 Xandr - Monetize SSP (AppNexus) brighthumanity.me 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/12/2020 0:57 5/12/2020 0:57 $5.00
5ec233266f2691f702870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 84 Xandr - Monetize SSP (AppNexus) greenlemon.me 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/4/2020 8:36 5/4/2020 8:36 $5.00
5ea1af0db7760ca802870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 64 Smart AdServer georgetakei.com 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/26/2020 8:28 4/26/2020 8:29 $5.00
5eafcb0b4f9e747902870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 103 FreeWheel floor8.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/8/2020 0:51 5/8/2020 0:51 $5.00
5eb0288f4f9e7cb202870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 77 Magnite CTV (Telaria) dailymail.co.uk 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/26/2020 8:28 4/26/2020 8:29 $5.00
5ec23c41c8ec697e02850002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 103 FreeWheel floor8.com 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/10/2020 8:35 5/10/2020 8:35 $5.00
5ead696b2019cc8302860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 4 OpenX history.howstuffworks.com 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/27/2020 3:51 4/27/2020 3:51 $5.00
5ead20df4113355202850003 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 88 Verizon Media: Video definition.org 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/8/2020 2:54 5/18/2020 20:25 $5.00
5ead97c1eb8a72cf02850002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 44 SpotX en.as.com 91609 Track All Events No VTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/25/2020 2:06 5/19/2020 9:51 $5.00
5ead4a2e4f9dfd6002870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 64 Smart AdServer lanacion.com.ar 91609 Track All Events No VTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/4/2020 4:18 5/4/2020 4:18 $5.00
5ea6e645b7772c8502870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 88 Verizon Media: Video standardnews.com 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/21/2020 16:45 4/21/2020 16:45 $5.00
5ebf1bae62b4829102860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 103 FreeWheel meaww.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/26/2020 7:02 4/26/2020 7:03 $5.00
5eaea6de201a056e02860002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 88 Verizon Media: Video yeahmotor.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/12/2020 10:29 5/12/2020 10:29 $5.00
5ec39e41c8eccae802850002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 44 SpotX microsoftcasualgames.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/4/2020 1:22 5/4/2020 1:22 $5.00
5ea6cdb6b77729ae02870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 103 FreeWheel clutchpoints.com 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/13/2020 2:36 5/13/2020 2:36 $5.00
5ea85982b101ea2802850002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 48 Index Exchange thefinancialmag.com 91559 Random Conversion No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/2/2020 4:23 5/2/2020 4:23 $5.00
5ea85981b7778a3002870002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 83 TripleLift oola.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/29/2020 3:26 5/9/2020 3:41 $5.00
5ebc4543f63b977002860003 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 3 PubMatic foreignpolicyi.org 91561 MLO Conversion Yes VTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/29/2020 7:54 4/29/2020 7:54 $5.00
5ed6759476143c6102870003 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 105 Connatix rd.com 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/24/2020 10:09 4/24/2020 10:09 $5.00
5eb7ea24f63a80be02860002 80860 New CPA Brand 214841 NEW CPA Group 1233752 MLO CPA CAMPAIGN (Campaign Model) 4/15/2020 5/20/2020 1631089 Careers 2.mp4 88 Verizon Media: Video standardnews.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 5/8/2020 2:06 5/8/2020 2:06 $5.00
5eaa7b43b77825e602870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 88 Verizon Media: Video brighthumanity.me 91561 MLO Conversion Yes CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/29/2020 4:08 4/29/2020 4:08 $5.00
5eb32e9a133fbb6c02860003 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 88 Verizon Media: Video amomedia.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/24/2020 4:24 4/30/2020 17:59 $5.00
5eb193277a3c3e5b02870002 80860 New CPA Brand 214841 NEW CPA Group 1083107 MLO CPA CAMPAIGN (Pixel Model) 4/15/2020 8/15/2020 1631089 Careers 2.mp4 88 Verizon Media: Video amomedia.com 91609 Track All Events No CTC [No Customer Transaction ID] [No Conversion Attribution Source] 4/24/2020 4:24:44 AM 4/30/2020 5:59:18 PM $5.00