Data Segment Report

This report shows how a set of campaigns performed by third-party audience or contextual segment.

Report Data

Dimensions

Select the segments that you want to report on:

  • Campaign > Contextual Entry Segment
  • Campaign > Third-Party Audience Segment
  • Campaign > My Audiences
  • Campaign > Contextual Insights

For more information about Contextual Insights, see Contextual Insights Reports.

If you want to include conversion pixels in the report, select Report on conversion pixels.

Group By

Select how you want to group the data. For Data Segment reports, you can only group the data by Campaign.

Date Range

Select the dates that you want to report on (for example, 01/31/2021 - 02/28/2021).

Interval

Select the interval for your report:

  • Lifetime
  • Monthly
  • Weekly
  • Daily

Metrics

Column Name

Example

Description

Imps. Won

20979

The number of impressions won.

Clicks

302

The number of ad clicks.

CTR

1.44%

Click-through rate, calculated by this formula:

Clicks / Impressions

Events 17435 User actions that are tracked for a campaign. See Conversion Tracking for details.
Event Rate 15.02% Events / Clicks

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

3.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

3.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.950%

Total conversion rate per 1,000 impressions:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete 1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete 1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete 841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete 672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate 4.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts